top of page
MOBILE APP + WEBSITE DESIGN
AMAZON STYLE
IN-STORE SHOPPING APP
Amazon Style reimagines retail fashion by blending advanced technology with personalized styling. Our stores leverage machine learning and expert curation to provide customers with perfectly tailored clothing selections. Since launching, we've meticulously analyzed shopping patterns and customer feedback to continuously refine our in-store app, creating an innovative and seamless shopping experience that adapts to each customer's preferences.
CLIENT
Amazon
ROLE
Cicy Hou, Caitlin Cagampan:
UX
Karthik Chellappa:
Strategy, PM
Jonathan Li, Sahil Mishra: Machine Learning, Engineer
TOOLS
Figma
Sketch
Microsoft Office Suite
WHAT I HAVE WORKED ON
1. I designed and took ownership of the end to end omni channel shopping experience, which allows customers to purchase items on Amazon.com and pick up in Amazon style store (BOPIS). With this program implemented, we are looking to increase sales by 2.5%.
2. Redesigned the Product Information Card based on extensive customer data analysis to streamline product evaluation and discovery. The enhanced interface simplifies item assessment while intelligently surfacing related and complementary products, creating a more intuitive shopping experience.
Case study is also available upon request:
cicy.hou@gmail.com
bottom of page